Showing posts with label Kindle Select. Show all posts
Showing posts with label Kindle Select. Show all posts

Carry On Writing

Beware of the Bull 
A very long time ago, when I first started out on the long road to publication and production (but not writing. I had been doing that for a long time, writing stories and poems since I could write) somebody said to me 'the only way to learn how to write is to write.' At the time, because I was still in my teens and thought that instant solutions might be possible, it seemed a bit glib. But as time passed, I realised that it was nothing less than the truth. 
I thought about that advice earlier this year when I read Stephen King's excellent memoir On Writing for the first time and realised that he too was advocating intensive writing - and intensive reading, anything and everything, good, bad and indifferent - as the only way to find your own true voice. Practice makes perfect. 
Let's face it, there is a lot of advice out there not just for self publishers, but for all kinds of writers starting out on the same long road. And this blog is probably only adding to the confusion.
But I've felt recently - and uneasily - that some of the advice handed out doesn't just throw the baby out with the bathwater. It forgets to put the baby in the bath altogether. It concentrates on platforms and promotions, but seems curiously reluctant to talk about the need to - well, to do a lot of - you know - writing.
Here's a thing. When I first started to publish my novels on Kindle, backlist and new titles, I read all that 'how to promote your book' stuff myself and I did it a couple of times, posting here, there and everywhere. 
I had some success with Kindle Select which allows you give away your books for up to five days in any three month period in exchange for digital exclusivity for those months. This works well for some writers, hardly at all for others. For me - and I understand that this is perhaps because I have quite a lot of work out there, traditionally published too - it worked pretty well and certainly resulted in sales of other books. But I was also beginning to wonder if intensive promotion might not be counter productive. (It irritated me a bit when I came across it myself even though I fully understood why people were doing it.) 
So I decided to experiment with minimal promotion of a few free titles: putting a link on my Facebook page, doing the odd tweet (but not a steady stream of them!) adding one or two links to one or two groups. And guess what? People still downloaded the books. If anything, they did rather better. Which suggests that letting Amazon do what Amazon does best works at least as well as any other form of promotion. 
Which is not to say that you don't need to do anything. Because whether you go with the odd freebie or not, you do need to do something.
First and foremost, I think you need to concentrate more on the baby than the bathwater. Like my old correspondent said, you need to write. (And rewrite!) A lot. I've said this before, but it's worth repeating. Most writers who achieve any measure of success do an awful lot of writing and they do it because it's what they do.  It's more important than anything else. If you find yourself routinely neglecting your writing in order to do promotion, you've got things the wrong way round. The best way to achieve sales as a 'writer as publisher' or to achieve a publishing 'deal' if that's what you want, is to carry on writing. 
It used to be a sad truth that writers would often find themselves sitting on a body of highly praised but unpublished material - unpublished because it was deemed to be 'unmarketable' for various reasons: too long, too short, too mid-list, too niche. That was the position I found myself in. Now, if you want to, you get get that work out there yourself and still carry on looking for a traditional deal if that's what you want to do. Or not, if you don't. But above all, in order to give yourself options, you have to write. And care about what you write. The more you write, the more material you will have to publish and the more you will sell. 
Promotion is important too.
In fact it's an essential part of treating yourself in a professional manner, treating some aspects of your writing as a business - and engaging with your readers, where and when you can. And whether you're traditionally published, or embarking on the 'independent writer as publisher' route, you had better start thinking like a business person, because either way, those waters are worryingly shark infested and the baby that is your precious work may be gobbled up whole. And don't let anybody fool you into thinking that you won't have to devote a lot of time to promotion if you're traditionally published because you will. 
The trick is in getting your priorities right. Managing the time available to you. 
I'm feeling my way towards something here, as I have been all year, and I think it's this. In my opinion, the best promotions are those which are not so much promotions as 'optional extras' to the sheer pleasure of writing. They add value or interest in some way to the contents of the book. You must be prepared to share something. It could be about the subject matter of the novel, the characters, the setting, the themes. Or it could be about the process of writing. It could be about a particular genre, or none at all.  It could be about some aspect of your research -  or it could go off at a complete tangent. It might well be a recommendation of somebody else's book. What inspired you? Who inspired you? But whatever it is, you're giving your readers something extra, sharing something and - often enough - getting something back in the process. That, too, is one of the joys of social media and blogging. Just make sure that you aren't shouting so loudly about your own work that you miss hearing somebody else's intriguing or moving or inspirational story along the way. 




The Amber Heart and Bird of Passage - the Novels I Feared No-One Would Ever Read


If you just happen to be reading this post on Wednesday 13th or Thursday 14th June 2012, you'll find that you can go to Amazon's Kindle Store and download my two newest novels for nothing. If you've missed the giveaway then you can still download them for the price of a couple of lattes - or a latte and a half, depending upon your cafe of choice. (I'm a Cafe Nero addict, here in the UK - an Italian style chain with cool, stylish interiors, friendly staff, good coffee and good music - and no, they aren't paying me to say as much!)

If you fancy an epic love story in the Dr Zhivago mode (I'm thinking of the movie, rather than the book)  - or a sort of Polish Gone With The Wind - you'll find it here if you're in the UK and here if you're in the USA.

One thing I've learned from the various reviews of this book over the past few weeks, as well as direct messages from readers, is that they have sometimes been uncertain as to whether they'll like the Polish historical background.

One enthusiastic reader remarked honestly that she thought it might be out of her comfort zone, but then got thoroughly swept up in the story and setting, found that she loved it and wanted to tell other people about it. Another calls it a 'rollercoaster of events and emotions' and I hope it's all of that. It's certainly what I intended it to be when I was writing it. And it's certainly what I myself felt about it as a story.



However, I can completely understand why readers might be a bit reluctant. For many of us here in the west, we have a vision of the Poland of the cold war years firmly lodged in our brains - part of that great unknown empire beyond the 'iron curtain.' When I was a little girl, growing up in post-war Leeds with my lovely Polish father and Irish mother, I used to hear them talking about the iron curtain and imagine it as a real barrier, a huge hanging made of shining metal, sweeping across the countryside.

But for me, there was another Poland and that was the one my father told me about, as magical and unattainable as a place in a fairytale.

I was quite a sickly child, with severe asthma, and dad would sit beside my bed and patiently weave his own lost past into fabulous stories for me, describing his family, most of whom had died in the war or in the various skirmishes that preceded it, especially in the east.

But he also told me tales of a time long before that: the superstitions and beliefs, the songs and poems, the eighteenth and nineteenth century history which he had absorbed when he was just a little boy himself.

His tales were full of that long-lost world of the Austro Hungarian Empire, where privileged people drank tea out of silver samovars, ate preserves from porcelain dishes with tiny silver spoons, and sometimes visited Vienna where they would eat cake ... and dance.

Of course it wasn't all like that. This was in so many ways a savagely dangerous world. Human life was cheap  and as well as the cake and the dancing, there was abject poverty and prejudice, bloodshed, misery and disease. All of these things have found their way into The Amber Heart, as well as an equivocal but attractive hero in Piotro, a heroine whose faults match her virtues in Maryanna, and a setting which I still find myself revisiting in my mind's eye from time to time - the big, beautiful, pancake yellow house of Lisko.

Give it a try. You might find yourself swept along too!




The only thing I ask is that if you do download this and enjoy it, you'll snatch a few moments from your busy day to tell other people what you liked about the book - and maybe tell me too. (Even if it's only the Viennese chocolate cakes and pastries, which I certainly had a lot of fun writing about...)


At the same time, you can download my contemporary novel, Bird of Passage. Here in the UK and here in the USA. Although the settings for these two novels are quite different, there are some similarities between them. Both owe something to my passion for Wuthering Heights, although of the two, Bird of Passage is by far the more intentional homage to that book. Even there, the references are quite subtle.

There are other similarities between The Amber Heart and Bird of Passage which I only noticed after I had finished writing and revising both novels. Both are love stories, both are big books in the sense that they are reasonably long and span a great many years.

I realised quite quickly  that I needed the elbow room to tell the whole story in each case.

Bird of Passage, which begins and ends in the present, has something of the 'family saga' about it. Mainly though, it's a haunting tale of obsessive love, betrayal, loss and institutionalised cruelty, set in Ireland and Scotland. I found some parts of this very distressing to write. It took me a long time to realise what had made Finn, my central character, into the person he was. I resisted exploring it. The book felt stuck and stupid for a while. But once I found out what had happened to Finn - and that's exactly what it felt like - finding it out - everything came together for me, even though exploring it was still a painful process. By then, I cared for Finn quite as much as Kirsty in the novel.

Both of these books have something else in common and I'll own up to it here. It was almost impossible for me to find a conventional publisher for these two novels  although I and my agent(s) spent long and frustrating years searching. I'll let you into a secret. One of the many editors who said of Bird of Passage that she 'loved it but didn't think she could sell it' told me that it was 'too well written to be popular but not experimental enough to be literary'. Even back then, when eBooks were just beginning to loom on the horizon, I despaired at the judgement and thought it was a serious indictment of the way in which conventional publishing views its potential readers. The books I loved to read myself were accessible, well written stories that drew me into a world created by the writer. That was what I wanted to write. I couldn't imagine (and I can imagine a lot of things - it's what I do after all!) that I was alone in this.

I don't think I was.
I don't think I am.

The Scottish island setting of Bird of Passage

But really, this is not a complaint. I used to have a few chips on my shoulder, I'll admit. I had too many years of agents and editors raving about work which they could neither sell nor publish. Even the sympathy of friends was unbearable. But now, thanks to Amazon, and Kindle, I'm as happy in my work as I have ever been in my life. And I have more stories to tell, more novels to finish and new books to start. So watch this space.

For those who are still not quite sure about eBooks, or just don't like the medium, I'll definitely be getting both of these out as Print On Demand paperbacks, early next year. Sooner, if I can manage my time just a little more efficiently.

Meanwhile, if you want to know more about me, visit my website at www.wordarts.co.uk and if you want to know a bit more about the Polish background to the Amber Heart, visit my other blog at http://theamberheart.blogspot.com