Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Facebook for Writers

Dreaming of a white Christmas - or maybe not.

Over the past year, I've attended a few professional Zoom meetings with my fellow writers, and the subject of social media comes up fairly regularly. Some of us are happy to wade in and engage with Facebook, Twitter, Instagram etc, and others aren't. Some think that Facebook is the work of the devil. It may be, and you will need a long spoon to sup with it. It is also a huge time suck. A veritable sink hole of time suckery. 

But it's still a useful tool for writers. And there are some very nice people on there. I've made contact with many old 'friends in real life' as well as making some new ones. 

The truth is that, much like real life, all these sites are a mixture of the good, the bad, and the truly ugly, but if you want to sell books, or help your publisher to sell your books, (as well as keeping sane during a pandemic) you are going to have to learn how to do a little interacting and Facebook is probably the easiest place to start.

What surprises me is how many writers still claim to know nothing at all about using social media and are quite nervous about it in general. 

So here are a few pointers about Facebook in particular. And since I don't claim to be an expert, do feel free to add your own comments and recommendations below. This is an ever changing world, so if you are reading this in some hypothetical future, it may all be very different! 

1 Practical matters. There is no point in my reinventing the wheel, so if you want to set up a Facebook profile, go to the site, press the buttons, and follow the instructions. They make it pretty clear and I'm not going to be able to add very much that's useful to it. 

There are a couple of provisos though. When you are setting up your Facebook profile, you can search for - or Facebook will show you - potential friends. You can send friend requests. Don't send too many at once, (the Facebook Gods don't like it) and begin with people who are friends in real life. People will also send you friend requests. You don't need to click on them all at once. Or at all. You're in charge. Gradually, you will build up a circle of people who know you, on and offline. Or people with mutual friends. You will even meet some lovely, interesting new people.

Look at the tab marked 'Privacy'. You can make your account quite private. For example, I don't let anyone else post stuff on my pages. By which I mean that they can comment on my posts all they like, but I don't want them dumping unwanted stuff straight on my page. It's why I have comment moderation on my blog. You might be surprised by how much spam crops up on here, but never makes it onto the blog, because I just report it and delete it.  I relax my privacy settings in time for my birthday though! You can post things only to your friends, or you can make them public. Facebook explains all this much more clearly than I can, so again, do read the instructions. 

2 Once you have a Facebook account, you can also set up a dedicated author page. Or you can just focus on that, if you want to. Again, Facebook will tell you how and give you options for the kind of page you want. I'll come clean here. I use my private Facebook profile - with some privacy settings tweaked - far more than I use my author page. But I do still use it. I post links to blog posts such as this one, and other professional news, and information about the book I may be working on at any given time. That also links in to Goodreads, which I find a difficult site to 'work' so at least it keeps my profile current on there as well.  It also gives me the facility to set up details of events. In a normal year I would probably use it more than in a Covid year. 

3 Groups are where it's at with Facebook - increasingly so. If your books are set in ancient Rome or 19th century London, you can be sure to find a group of like minded individuals - not writers, but just people who are interested in that time and place. Join them. Join in. There are many writers' groups out there as well but remember that you are more likely to find your readers in special interest groups. Writers read a lot, it's true - but they also work a lot, and find themselves reading for work. I for one don't read very much new fiction when I'm deep into a book, although I often reread old, much loved fiction, Dickens and the like, mostly as a means of escape from the intensity of my own work. 

4 Probably the most important point of this whole post - be generous. Much like in the real world, you have to interact with other people. One thing that stands out to me is how many beginners will join a Facebook group and instantly dump a 'buy my book' post on there. No interaction, no chat, no likes, no sympathy, nothing. I attended a professional Zoom meeting earlier this year and while the speaker was speaking, there were people in the chat facility posting 'buy my book' links. Not sure if they would have got any takers, but for most of us, it's a bit irritating. Some groups don't allow it. There are people on Facebook who I never see or hear of from from one year's end to the next, unless they have a book to sell. Then it's 'oh, look, here's my book, you have to buy it.' No. No I don't. 

There is, to be fair, a whole spectrum of engagement. I'm on there a lot - too much probably. But I blog a lot as well. And I'm interested in what other people are doing and thinking and saying, whether it's online or out in the real world. 

In summary, Facebook can be good for writers. But if you put very little in, you'll get very little out. Much like computers, it's a case of garbage in, garbage out. We've all been to those parties where you meet somebody and try to talk to them, only to find them peering over your shoulder, in case somebody more interesting or useful comes along. Social media is much the same. You don't have to like everyone, but you do have to be interested in human nature in all its many manifestations. 

After all, isn't that what being a writer is all about? 

Happy New Year (still thinking about resolutions!)


New Year's Day, here in this little village, dawned clear and cold and sunny. Not that I saw the actual dawn, because we joined a group of friends young and old, just along the road, to celebrate Hogmanay and to welcome 2017. This morning, after we'd watched the splendid New Year's Day concert from Vienna (another ritual and one that always reminds me of my late mum and dad, who spent a couple of years living in that wonderful city) I took a brisk walk round the village to see a few signs of spring already and remind myself what a truly beautiful place we live in.

Once we've cleared away the Christmas decorations - always a sad task - and dealt with the inevitable dust, I like to 'bring spring into the house' in the shape of hyacinths and other spring flowers. So that's what I'll be doing later in the week. The 'Christmas cactus' defeats me every year by flowering madly in late January, but so does the large indoor jasmine - already bearing lots of buds.

I have only a few resolutions for this year. One - the most important for this blog - is to challenge myself to post something on here every day for the next 31 days. They won't all be big, important posts. A few of them might be 'how to' posts for writers. One or two might be longer and more reflective pieces about researching and writing historical fiction. But most of them will be short bits and pieces about the place where I live and work, the objects that inspire me, and what it's like to live in a 200 year old cottage in lowland Scotland.

My other resolutions are to spend a lot less time on Social Media. I love it, but boy is it (a) a time suck and (b) depressing. And that leads me to my third and final resolution: to write lots more fiction and a bit of non-fiction too. I have a couple of very specific projects in mind, and I'll be blogging about them in due course. At the moment, one is well under way but needs some more dedicated time, while the other is only at the planning stage.

You never know. This time next year, we might be millionaires!

New Way of Blogging for a New Year

The view from my cottage window.
I'm taking a little break for Christmas - and let me take this opportunity again to wish you a very happy and peaceful festival - and a New Year that brings you all you could wish for you and yours.

Oh, and a little publishing success wouldn't go amiss, if that's what you're after. Or a lottery win. That would be nice.

But before I sign off for a few days, I've been thinking about making some changes to this blog - posting more often, but not so many carefully crafted (and let's face it quite long!) posts. Well, maybe once a month. But these days, we seem to be drowning in 'how to write' or 'how to publish' or 'how to find a publisher/agent/the pot of gold at the end of the rainbow' posts. I don't know about you, but I'm getting a bit bored with it all. Besides, this was never meant to be a 'how to' blog although my pretty extensive experiences of writing, publishing and being published - as well as being rejected - may occasionally be helpful if that's what floats your boat.

Anyway - I've decided to do something a wee bit different. During 2015, I'm going to blog as often as I can find the time about whatever takes my fancy. I have two or three big projects on hand. I'll be researching, writing, reading, writing some more, trying to earn a living, trying to earn a better living - as well as buying and selling antiques, which is the other way I try to earn a living. Most of the posts will be shorter - and some will be very short - but more frequent. I hope. Let's see how we get on.

I plan to blog about the difficulties, the disappointments and frustrations, as well as the good stuff.  Or maybe I just mean the realities. And what it all feels like. And why - when  push comes to shove - I've never really wanted to do anything else.

Meanwhile, for a whole week, from 24th December, you can download my big Eastern European historical novel The Amber Heart onto your new Christmas Kindle for a bargain price. You'll find it here in the UK and here in the US. Hope you enjoy it.

www.wordarts.co.uk


Blogging, Branding, Aromatherapy - and a free download.

Anyone who reads this blog regularly will know (and perhaps be faintly annoyed, for which I apologise!) that I've been playing about with the design of it, trying to find something that looks right for me, reflects the kind of fiction I write and, perhaps most important of all,  is legible. I've been trying to avoid that glaring white text on a black background, which nobody over a certain age can read. Me neither.
It's harder than you think to get it right and yet appearance matters. Just as the cover images of my eBooks tell you something about what you might find inside, so the background of a blog or website tells you a lot about the person writing it.
Which is why I've been experimenting with available backgrounds.
But whenever I found one I liked and no matter how much I tweaked the settings, the text became quite difficult to cope with. I've spent hours at it. For the moment, I'm settling for this seascape especially since so much of what I write seems to have the sea somewhere in it - even The Physic Garden involves a trip to the Isle of Arran for my main characters!
Linked to this is the fact that I've been reading and trying to learn a bit about creating a brand. Not cynically, but with the intention of trying to target those readers who - for want of a better explanation - are the people who will enjoy the kind of books I write.
There's an excellent blog post about this here on Stephen T Harper's blog. The wonderful Seth Godin sums it up, when he writes, 'Unanimity is impossible unless you are willing to be invisible.' And goes on to say that we have to learn to say 'It's not for you.'
This doesn't mean that I want to deter anyone from giving my books a go. But it does mean that we don't all love the same kind of work. (Just as well really.) And as writers, we're always trying to connect with the readers for whom we're really writing, the people who 'get' it, the people who will get some pleasure out of it, become lost in the world we've created - and hopefully, come back for more.
Although we badly want everyone to love what we write, we have to accept that some people won't. Why should they? And we have to learn to say 'it's not for you, then. But that's OK.' and move on.
Which is hard, because most of us remember the occasional negative review far more clearly than any number of positive comments.
It can be an interesting exercise to go to a book by one of your favourite authors on Amazon, one with a lot of reviews, and glance at the one and two star reviews. You can be pretty sure that - even with the most successful writers - there will be a few, sometimes more than a few, negative reviews. Sometimes these are quite illuminating - especially when they are well thought out, well written, but still negative. You may not agree with them at all. You probably won't. Especially if this is a writer whose work you love. But if you pause for thought, you can see why  it may be that you disagree, that you're enthusiastic about a particular book while somebody else isn't,  just as you may adore a particular piece of music while somebody else can't bear it.
A few years ago, when I had aromatherapy massage, the therapist asked me if there were any herbs or scents I particularly disliked (rosemary, when it's too intense) and any which I particularly loved (neroli, always, but any variation on orange and orange blossom.)
She took these preferences into account when preparing massage oils.
I think it's the same with books really. I'm invariably on the look out for whatever the equivalent of neroli is in fiction.
Some of my close friends much prefer rosemary!
On the whole, it's all pretty subjective - and that's quite heartening. Even if you are writing for a tiny, experimental niche market there will surely be somebody out there who will say 'this is definitely for me!'
And why not? It's one of the joys of this brave new world in which we find ourselves.
Meanwhile, the trick with branding isn't to indulge in crazy blanket marketing. It's to find out about your own work, what it is, what it's like, what characterises it -. and then try to find and connect with those readers who have been searching for exactly this kind of book.
Which is all VERY much easier said than done!
(All helpful suggestions gratefully received.)
Meanwhile, for anyone who wants to sample the kind of books I write, The Curiosity Cabinet will be free to download for five days, from 26th February to 2nd March. Quite a lot of people already have this book in paperback, but this means you can get the Kindle edition too if you want. One reviewer has described this as a 'rich tapestry of a book'. Two stories, historical and contemporary are intertwined on a small (fictional) Scottish island. What mostly emerges from the reviews is that people have quite simply found this to be an enjoyable read, one which stayed with them long after they had finished the novel. That's more than enough for me. If you haven't yet come across it, give it a go. I hope you enjoy it too! If you're reading this in the US, you can click here  instead.